{"componentChunkName": "component---src-templates-work-js", "path": "/work/evo", "result": {"pageContext": {"post_type": "work", "work_id": "evo", "work_name": "Evo Urban Utility Bike", "subtitle": "Bicycle concept and product design", "date": "2022-01-21T19:32:32.574Z", "image_portrait": "/work/evo/img/portriat-works-page.jpg", "image_landscape": "/work/evo/img/evo-hero.jpg", "image_hero_alt": "Evo Urban Utility Bike", "image_hero": "/work/evo/img/evo-hero.jpg", "text_color": "white", "text_position": "bottom", "text_side": "left", "sections": [{"type": "case_study_overview", "project_number": "Project C-1234", "project_name": "Evo Utility Bike", "project_type": "Industrial design", "client_name": "Evo", "text": "Huge Design created the Evo urban utility bike for the 2014 Oregon Manifest competition. The concept expresses our San Francisco studio\u2019s industrial design perspective through a bicycle designed around the culture and everyday needs of city riders.", "recognition": [{"recognition_name": "IDEA Bronze", "recognition_category": "Sports and Recreation", "recognition_year": "2015"}, {"recognition_name": "Core77 Design Awards", "recognition_category": "Transportation", "recognition_year": "2015"}]}, {"type": "industries_deliverables", "deliverable": [{"name": "User research"}, {"name": "User experience"}, {"name": "Design strategy"}, {"name": "Industrial design"}, {"name": "CMF and prototyping"}, {"name": "Storytelling video"}], "industry": [{"name": "Sports and Recreation"}], "image": "/work/evo/img/evo-model.jpg", "alt": "Model"}, {"type": "full_size_image", "image": "/work/evo/img/main-shot.jpg", "alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}, {"type": "image_card_caption", "image": "/work/evo/img/evo-sketch.jpg", "alt": "Evo Urban Utility Bike \u2014 Concept Ideation", "headline": "adaptability", "text": "Early sketches focused on the theme of modularity and user-configurable setups. We explored robust frame designs with integrated mount points front and back that could enable riders to rapidly attach or detach a range of accessories.", "caption": "Concept Ideation"}, {"type": "two_images_caption", "right_image_caption_position": "bottom", "left_image": "/work/evo/img/evo-handle.jpg", "left_image_alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design", "right_image": "/work/evo/img/evo-bar.jpg", "right_image_alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design", "right_image_caption": "The final Evo prototype was a collaboration between Huge Design and 4,130 bike builders.\n\n", "image_caption_position": "bottom"}, {"type": "full_size_image_text", "text_position": "top", "image": "/work/evo/img/evo-topdown.jpg", "image_alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design", "title": "     ", "text": "     "}, {"type": "big-text", "text": "Innovative quick-connect mounts on the front and rear enable users to rapidly attach or detach cargo accessories that are normally mounted permanently on a bike. This plug-and-play system is designed to be flexible for a rider\u2019s daily needs. Ranging from a child safety seat to different racks for carrying everything from groceries to surfboards, these EVO accessories quickly lock into the frame and are easily removed when not in use."}, {"type": "two_images", "left_image": "/work/evo/img/evo-crate.jpg", "left_image_alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design", "right_image": "/work/evo/img/evo-front.jpg", "right_image_alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}, {"type": "full_size_image", "image": "/work/evo/img/sketch1.jpg", "alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}, {"type": "full_size_image", "image": "/work/evo/img/sketch2.jpg", "alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}, {"type": "full_size_image", "image": "/work/evo/img/sf-evo-front-and-rear-quick-connect-enable-multible-accessory-options-and-combinations.jpg", "alt": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}], "nextCase": {"work_id": "hpaccessory", "work_name": "HP Lifestyle Accessories", "image_landscape": "/work/hpaccessory/img/bag-walk.jpg", "image_hero": "/work/hpaccessory/img/navy.jpg"}, "seo": {"title": "Evo Urban Utility Bike | Bicycle concept and product design | Huge Design", "description": "Huge Design\u2019s user research, user experience, design strategy for Evo Urban Utility Bike. Bicycle concept and product design case study.", "url": "/work/evo/", "image": "/work/evo/img/evo-hero.jpg"}, "relatedWork": [{"url": "/work/zero/", "label": "Zero Motorcycles SR-X \u2014 Electric motorcycle industrial design"}, {"url": "/work/ergobaby/", "label": "Ergobaby Metro Stroller \u2014 Stroller industrial design"}, {"url": "/work/kurv/", "label": "Kurv Oral Care \u2014 Oral-care product and brand design"}]}}, "staticQueryHashes": []}