{"componentChunkName": "component---src-templates-work-js", "path": "/work/goprohero5", "result": {"pageContext": {"post_type": "work", "work_id": "goprohero5", "work_name": "GoPro HERO Cameras", "subtitle": "Action camera industrial design", "date": "2021-12-08T22:34:57.030Z", "image_portrait": "/work/goprohero5/img/portrait-2-gp.jpg", "image_landscape": "/work/goprohero5/img/2b.jpg", "image_hero_alt": "GoPro HERO Cameras", "image_hero": "/work/goprohero5/img/1.jpg", "text_color": "black", "text_position": "center", "sections": [{"type": "case_study_overview", "project_number": "C-1234", "project_name": "Hero 5 Design Language", "project_type": "Design Language", "client_name": "GoPro", "text": "GoPro partnered with Huge Design in 2015 to define a new industrial design direction for its HERO action cameras. After years of incremental product evolution, the collaboration established a new design language for the HERO product lineup.", "recognition": [{"recognition_name": "Red Dot Best of the Best", "recognition_category": "Consumer", "recognition_year": "2015"}]}, {"type": "industries_deliverables", "industry": [{"name": "Action sports and recreation"}, {"name": "Camera equipment and accessories"}, {"name": "Consumer electronics"}], "deliverable": [{"name": "User experience"}, {"name": "Design language strategy"}, {"name": "Industrial design"}, {"name": "Prototyping"}, {"name": "Design for manufacturing"}], "image": "/work/goprohero5/img/square-shot.jpg", "alt": "ALT TEXT"}, {"type": "full_size_image", "image": "/work/goprohero5/img/5.jpg", "alt": "ALT TEXT"}, {"type": "two_images_caption", "image_caption_position": "top", "left_image": "/work/goprohero5/img/portrait-1-gp.jpg", "left_image_alt": "ALT TEXT", "right_image": "/work/goprohero5/img/portrait-2-gp.jpg", "right_image_alt": "ALT TEXT", "left_image_caption": "The Hero 5 embodies an overt design expression of versatility, durability and capability. . . ", "right_image_caption": "...highlighting the evolution of GoPro technology and the beauty in functional utility."}, {"type": "full_size_image", "image": "/work/goprohero5/img/2b.jpg", "alt": "GoPro HERO Cameras \u2014 Action camera industrial design"}, {"type": "big-text", "text": "Prior to the Hero 5, GoPro\u2019s camera icon consisted of a metallic box enclosure housed inside a rounded, clear water case that provided protection and water resistance. Huge Design quickly focused early design language explorations around a basic concept that combines the case and camera into a single integrated design statement. "}, {"type": "two_images_caption", "image_caption_position": "bottom", "left_image": "/work/goprohero5/img/portriatb3.jpg", "left_image_alt": "GoPro HERO Cameras \u2014 Action camera industrial design", "right_image": "/work/goprohero5/img/portriatb2.jpg", "right_image_alt": "GoPro HERO Cameras \u2014 Action camera industrial design"}, {"type": "full_size_image", "image": "/work/goprohero5/img/sketch-page-1-chrisflat.jpg", "alt": "GoPro HERO Cameras \u2014 Action camera industrial design"}, {"type": "full_size_image", "image": "/work/goprohero5/img/6.jpg", "alt": "GoPro HERO Cameras \u2014 Action camera industrial design"}, {"type": "big-text", "text": "Time is the true test of a design language\u2019s ability to flex and adapt to new technology and evolving use cases. The bold language that Huge Design helped established in 2015 has purposefully evolved over multiple generations of Hero cameras"}, {"type": "full_size_image", "image": "/work/goprohero5/img/0826_drop-shot.33_edited2-1-.webp", "alt": "GoPro HERO Cameras \u2014 Action camera industrial design"}], "nextCase": {"work_id": "nzxtheadphones", "work_name": "NZXT Audio Collection", "image_landscape": "/work/nzxtheadphones/img/0201_nzxt-nerf-mixer.2704.jpg", "image_hero": "/work/nzxtheadphones/img/nzxtbig.jpg"}, "seo": {"title": "GoPro HERO Cameras | Action camera industrial design | Huge Design", "description": "Huge Design\u2019s user experience, design language strategy, industrial design for GoPro HERO Cameras. Action camera industrial design case study.", "url": "/work/goprohero5/", "image": "/work/goprohero5/img/1.jpg"}, "relatedWork": [{"url": "/work/globalstar-spot-gen4/", "label": "Globalstar SPOT Gen4 \u2014 Satellite messenger design"}, {"url": "/work/axon/", "label": "Axon \u2014 Connected devices for AI-enabled law enforcement"}]}}, "staticQueryHashes": []}