{"componentChunkName": "component---src-templates-work-js", "path": "/work/hpaccessory", "result": {"pageContext": {"post_type": "work", "work_id": "hpaccessory", "work_name": "HP Lifestyle Accessories", "subtitle": "Hardware accessory industrial design", "date": "2021-12-08T22:37:25.138Z", "image_portrait": "/work/hpaccessory/img/protriat.jpg", "image_landscape": "/work/hpaccessory/img/bag-walk.jpg", "image_hero_alt": "HP Lifestyle Accessories", "image_hero": "/work/hpaccessory/img/navy.jpg", "text_color": "white", "text_position": "bottom", "text_side": "left", "sections": [{"type": "case_study_overview", "project_number": "C-1234", "project_name": "HP Accesory", "project_type": "Design Language ID", "client_name": "HP", "text": "HP\u2019s internal industrial design team collaborated with Huge Design on a range of lifestyle accessories and peripheral products. The project extends the company\u2019s computing heritage through a cohesive product design language for everyday use.", "recognition": []}, {"type": "industries_deliverables", "industry": [{"name": "Consumer electronics"}, {"name": "Lifestyle accessories"}, {"name": "Soft goods"}], "deliverable": [{"name": "Design strategy"}, {"name": "Industrial design"}, {"name": "CMF and prototyping"}, {"name": "Techpack DMF"}], "alt": "Upclose", "image": "/work/hpaccessory/img/square.jpg"}, {"type": "full_size_image_text", "text_position": "top", "image": "/work/hpaccessory/img/setup.jpg", "image_alt": "Long Speaker", "title": "Flexible and adaptable", "text": "The compact audio performance of the Bluetooth speakers meets a go-anywhere form factor and CMF."}, {"type": "two_images_caption", "image_caption_position": "bottom", "left_image": "/work/hpaccessory/img/smallspeaker.jpg", "left_image_alt": "Dusty Color pallet", "right_image": "/work/hpaccessory/img/smallspeaker2.jpg", "right_image_alt": "Elevated Touchpoints"}, {"type": "big-text", "text": "Huge Design helped craft a portable Bluetooth speaker lineup that hit the sweet spot for HP: small, powerful, flexible and robustly appealing."}, {"type": "image_card_caption", "image": "/work/hpaccessory/img/1_final.jpg", "alt": "perspective", "headline": "50/50", "caption": "HP Z3700 wireless mouse.", "text": "The HP Z3700 is an exercise in bold composition and contrasting finishes. A strong horizontal break divides the overall form in perfect symmetry, highlighting the functional elements in a striking way."}, {"type": "full_size_image_text", "text_position": "bottom", "image": "/work/hpaccessory/img/2__final.jpg", "image_alt": "SIDE", "title": "Pure geometry meets softness", "text": "The ergonomic demands of a mouse dictated a soft profile. Strict geometric breaks and controlled form language are combined with organic surfaces and curvatures. "}, {"type": "three_images", "left_image_alt": "black", "left_image": "/work/hpaccessory/img/cmf-black.jpg", "left_video": "", "middle_image": "/work/hpaccessory/img/cmfgray.jpg", "middle_image_alt": "blue", "right_image": "/work/hpaccessory/img/cmfwhite.jpg", "right_image_alt": "white"}, {"type": "big-text", "text": "The messenger bag category was an opportunity to translate our simply styled product-design methodology to the soft-goods space. It features clean, tailored lines executed in a sharp, minimal way."}, {"type": "image_card_caption", "image": "/work/hpaccessory/img/bag-square.jpg", "alt": "2 bags", "headline": "CLEAN LINES MEET SOFT GOODNESS", "text": "The sharp corners and minimal patterning are enhanced by the stitch details and quality materials. ", "caption": "HP premium messenger bag.\n"}, {"type": "full_size_image_text", "text_position": "top", "image": "/work/hpaccessory/img/bag-walk2.jpg", "image_alt": "bag", "text": "  ", "title": " "}], "nextCase": {"work_id": "inod", "work_name": "Boston Scientific iNod", "image_landscape": "/work/inod/img/main-shot.jpg", "image_hero": "/work/inod/img/main-shot.jpg"}, "seo": {"title": "HP Lifestyle Accessories | Hardware accessory industrial design | Huge Design", "description": "Huge Design\u2019s design strategy, industrial design, cmf and prototyping for HP Lifestyle Accessories. Hardware accessory industrial design case study.", "url": "/work/hpaccessory/", "image": "/work/hpaccessory/img/navy.jpg"}, "relatedWork": [{"url": "/work/square-handheld/", "label": "Square Handheld POS \u2014 Handheld POS industrial design"}, {"url": "/work/surface/", "label": "Microsoft Surface Hub 2 \u2014 Collaborative hardware industrial design"}, {"url": "/work/intel/", "label": "Intel Storage Hardware \u2014 Enterprise hardware industrial design"}]}}, "staticQueryHashes": []}