{"componentChunkName": "component---src-templates-work-js", "path": "/work/kurv", "result": {"pageContext": {"post_type": "work", "work_id": "kurv", "work_name": "Kurv Oral Care", "subtitle": "Oral-care product and brand design", "date": "2022-04-28T16:46:36.778Z", "image_portrait": "/work/kurv/img/main.jpg", "image_landscape": "/work/kurv/img/main.jpg", "image_hero_alt": "Kurv Oral Care", "image_hero": "/work/kurv/img/main.jpg", "text_color": ["black"], "text_position": "center", "text_side": "right", "sections": [{"type": "case_study_overview", "project_number": "C-1234", "project_name": "Kurv Sustainable Brush", "project_type": "Industrial Design", "client_name": "Kurv", "text": "Kurv partnered with Huge Design to build a complete vision for its oral-care product, experience, and brand. The collaboration centers on a manual toothbrush with replaceable heads, combining usability with a considered approach to sustainability.", "recognition": []}, {"type": "industries_deliverables", "industry": [{"name": "Mouthcare"}, {"name": "Consumer packaged goods"}], "deliverable": [{"name": "User experience"}, {"name": "Industrial design"}, {"name": "Packaging design"}, {"name": "Design for manufacturing"}, {"name": "Crowdfunding support"}, {"name": "CMF and branding"}], "image": "/work/kurv/img/removed-plant.jpg", "alt": "Kurv Context"}, {"type": "full_size_image", "image": "/work/kurv/img/cmf-laying-down.jpg", "alt": "Kurv Oral Care \u2014 Oral-care product and brand design"}, {"type": "two_images_caption", "image_caption_position": "bottom", "right_image": "/work/kurv/img/main-silver.jpg", "right_image_alt": "Kurv Oral Care \u2014 Oral-care product and brand design", "left_image_alt": "Kurv Oral Care \u2014 Oral-care product and brand design", "left_image_caption": "The patented handle and head angles served as the backbone for Huge Design\u2019s final execution: a weighted, ergonomic aluminum handle with a subscription-based replaceable bristle.", "right_image_caption": "This collaboration of dental science and product design generated proven functional inputs infused with sculptural desire.", "left_image": "/work/kurv/img/kurv-dynamic-shot-5-black-on-black2.jpg"}, {"type": "full_size_image", "image": "/work/kurv/img/process1a.jpg", "alt": "Kurv Oral Care \u2014 Oral-care product and brand design"}, {"type": "big-text", "text": "The Kurv experience extends beyond the brush to serve a new generation of users who value a minimalist lifestyle, subscription-based convenience and environmental responsibility as part of their daily routine."}, {"type": "two_images", "left_image": "/work/kurv/img/bathroom2.jpg", "left_image_alt": "Kurv Oral Care \u2014 Oral-care product and brand design", "right_image": "/work/kurv/img/bathroomshot.jpg", "right_image_alt": "Kurv Oral Care \u2014 Oral-care product and brand design"}], "nextCase": {"work_id": "ergobaby", "work_name": "Ergobaby Metro Stroller", "image_landscape": "/work/ergobaby/img/ergobaby.jpg", "image_hero": "/work/ergobaby/img/ergo-hero.jpg"}, "seo": {"title": "Kurv Oral Care | Oral-care product and brand design | Huge Design", "description": "Huge Design\u2019s user experience, industrial design, packaging design for Kurv Oral Care. Oral-care product and brand design case study.", "url": "/work/kurv/", "image": "/work/kurv/img/main.jpg"}, "relatedWork": [{"url": "/work/zero/", "label": "Zero Motorcycles SR-X \u2014 Electric motorcycle industrial design"}, {"url": "/work/evo/", "label": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}, {"url": "/work/ergobaby/", "label": "Ergobaby Metro Stroller \u2014 Stroller industrial design"}]}}, "staticQueryHashes": []}