{"componentChunkName": "component---src-templates-work-js", "path": "/work/zero", "result": {"pageContext": {"post_type": "work", "work_id": "zero", "work_name": "Zero Motorcycles SR-X", "subtitle": "Electric motorcycle industrial design", "date": "2022-01-21T18:49:32.038Z", "image_portrait": "/work/zero/img/srx_front_32.jpg", "image_landscape": "/work/zero/img/srx_23.jpg", "image_hero_alt": "Zero Motorcycles SR-X", "image_hero": "/work/zero/img/srx_23.jpg", "text_color": "white", "text_position": "top", "sections": [{"type": "case_study_overview", "project_number": "Project C-1234", "project_name": "Zero SR-X", "project_type": "Design language", "client_name": "Zero Motorcycles", "text": "Zero Motorcycles collaborated with Huge Design on electric motorcycle concepts and design language development over several years. The SR-X and earlier concept projects explore distinctive forms, premium surfacing, and an ownable identity for zero-emission motorcycles.", "recognition": [{"recognition_name": "One Moto Show", "recognition_category": "concept bike", "recognition_year": "2019"}, {"recognition_name": "Petersen Museum Exhibit", "recognition_category": "Electric Revolution", "recognition_year": "2021"}, {"recognition_name": "IDEA Award (tbd)", "recognition_category": "Transportation ", "recognition_year": "2023"}]}, {"type": "industries_deliverables", "image": "/work/zero/img/srx_front_11.jpg", "alt": "Bike Alt", "industry": [{"name": "Motorcycle design"}, {"name": "Sports and recreation"}, {"name": "Photography and film production"}, {"name": "Social media"}], "deliverable": [{"name": "Design strategy"}, {"name": "Design language development"}, {"name": "3D CAD surfacing/part design"}, {"name": "Prototypes and photography"}]}, {"type": "full_size_image_text", "text_position": "top", "image": "/work/zero/img/srx_sketch2-copy.jpg", "image_alt": "Zero Motorcycles SR-X \u2014 Electric motorcycle industrial design", "title": "Disciplined Design ", "text": "Dynamic and cohesive.\n"}, {"type": "full_size_image", "image": "/work/zero/img/srx_dl23.jpg", "alt": "Zero Motorcycles SR-X \u2014 Electric motorcycle industrial design"}, {"type": "two_images", "left_image": "/work/zero/img/srxpeg11.jpg", "right_image": "/work/zero/img/srx_rear11.jpg", "left_image_alt": "Zero Motorcycles SR-X \u2014 Electric motorcycle industrial design", "right_image_alt": "Zero Motorcycles SR-X \u2014 Electric motorcycle industrial design"}, {"type": "image_card_caption", "image": "/work/zero/img/zero-bike-rear.webp", "headline": "ZERO SM COllaboration", "caption": "Our first concept bike collaboration that led to the production ZERO FXE", "text": "Prior to the most recent SR-X collaboration, Huge Design worked closely with Zero on a concept bike based on their popular FX chassis. This radical concept, and the overwhelming public response to it, paved the way for the development of the Zero design language and future collaborations with the Huge Design team.", "alt": "placeholder"}, {"type": "full_size_image_text", "text_position": "top", "image": "/work/zero/img/zero-hero.webp", "image_alt": "dfdfdf", "title": "ZERO SM CONCEPT BIKE", "text": "2019"}, {"type": "image_card_caption", "image": "/work/zero/img/profxe11.jpg", "alt": "Zero Motorcycles SR-X \u2014 Two years after the original concept was developed, the 2022 Zero FXE was born, a production version of the custom SM bike collaboration.", "headline": "production ready", "text": "As soon as the Zero SM concept bike was revealed at the 2019 One Moto Show, it started popping up everywhere on social media. The overwhelming response to the concept and design language soon prompted the upper management at Zero to begin developing the production version, the 2022 FXE.", "caption": "Two years after the original concept was developed, the 2022 Zero FXE was born, a production version of the custom SM bike collaboration."}], "nextCase": {"work_id": "lacie", "work_name": "LaCie + Seagate Drives", "image_landscape": "/work/lacie/img/lacie-multi-composition.jpg", "image_hero": "/work/lacie/img/lacie-main.jpg"}, "seo": {"title": "Zero Motorcycles SR-X | Electric motorcycle industrial design | Huge Design", "description": "Huge Design\u2019s design strategy, design language development, 3d cad surfacing/part design for Zero Motorcycles SR-X. Electric motorcycle industrial design case study.", "url": "/work/zero/", "image": "/work/zero/img/srx_23.jpg"}, "relatedWork": [{"url": "/work/evo/", "label": "Evo Urban Utility Bike \u2014 Bicycle concept and product design"}, {"url": "/work/ergobaby/", "label": "Ergobaby Metro Stroller \u2014 Stroller industrial design"}, {"url": "/work/kurv/", "label": "Kurv Oral Care \u2014 Oral-care product and brand design"}]}}, "staticQueryHashes": []}