Intel Storage Hardware
Enterprise hardware industrial design

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Intel Design Language
Industrial Design Branding
Intel
Intel’s NSG group partnered with Huge Design and the Intel Experience Design Team in 2017 on emerging SSD storage hardware. The collaboration defined a premium industrial design and branding direction for B2B storage products and data-center technology.
Recognition
IDEA Gold
[Consumer Electronics,2019]
Industries
- Commercial computing equipment
- Data storage solutions
Deliverables
- User experience
- Design strategy
- Branding and CMF
- 3D CAD development
- Design for manufacturing

Rack it
32 NAND solid-state rulers are integrated into a traditional 1U server rack bay along with necessary cooling and circuitry. Huge Design focused its effort on the overall UX, visual organization and functional beauty of this groundbreaking new system.




Our branding and functional design efforts extended to several NSG products.
A unified design and branding story integrates NSG products with the greater Intel branding and design initiative by Intel’s Experience Design Team.



