PATH Health Wearables
Connected wellness device design
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PATH WEARABLE
DESIGN STRATEGY
PATH HEALTH
PATH partnered with Huge Design to create a brand identity and ecosystem of connected wellness devices. The project focuses on smart products that are easy to use and desirable to wear, supporting daily activity and metabolism tracking for personalized wellness.
Recognition
Indiegogo launch
[Funded, 2016]
Industries
- Healthcare
- Lifestyle wearables
Deliverables
- User experience
- Design and brand strategy
- Corporate identity
- Industrial design
- CMF and prototyping
- Crowdfunding support
1+1=3
An all-day wearable combined with a metabolism/breath monitor that provides greater insight into daily activity and helps you optimize goal setting.
Daily dock
PATH provides a nearly frictionless experience for device recharging to encourage 24/7 adoption.
To encourage 24/7 use, Huge Design designed the wearables to convey intelligence, seamlessness and premium style in a subtle and almost mysterious way.
The stark metal face and soft rubber band convey a familiar watch-like adjustability.
The wrist-worn device and breath analyzer are seamlessly connected and visually complementary.
The key to the success of any startup is a tight visual story linking the product, brand and marketing. Huge Design created a unified message across the company’s product design, corporate identity and web presence prior to its successful Indiegogo campaign.
