Evo Urban Utility Bike
Bicycle concept and product design
Project C-1234
Evo Urban Utility Bike
Industrial design
Evo
Huge Design created the Evo urban utility bike for the 2014 Oregon Manifest competition. The concept expresses our San Francisco studio’s industrial design perspective through a bicycle designed around the culture and everyday needs of city riders.
Recognition
IDEA Bronze
[Sports and Recreation,2015]
Core77 Design Awards
[Transportation,2015]
Industries
- Sports and Recreation
Deliverables
- User research
- User experience
- Design strategy
- Industrial design
- CMF and prototyping
- Storytelling video
Concept Ideation
adaptability
Early sketches focused on the theme of modularity and user-configurable setups. We explored robust frame designs with integrated mount points front and back that could enable riders to rapidly attach or detach a range of accessories.
The final Evo prototype was a collaboration between Huge Design and 4,130 bike builders.
Innovative quick-connect mounts on the front and rear enable users to rapidly attach or detach cargo accessories that are normally mounted permanently on a bike. This plug-and-play system is designed to be flexible for a rider’s daily needs. Ranging from a child safety seat to different racks for carrying everything from groceries to surfboards, these EVO accessories quickly lock into the frame and are easily removed when not in use.
