Kurv Oral Care
Oral-care product and brand design
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Kurv Sustainable Brush
Industrial Design
Kurv
Kurv partnered with Huge Design to build a complete vision for its oral-care product, experience, and brand. The collaboration centers on a manual toothbrush with replaceable heads, combining usability with a considered approach to sustainability.
Industries
- Mouthcare
- Consumer packaged goods
Deliverables
- User experience
- Industrial design
- Packaging design
- Design for manufacturing
- Crowdfunding support
- CMF and branding
The patented handle and head angles served as the backbone for Huge Design’s final execution: a weighted, ergonomic aluminum handle with a subscription-based replaceable bristle.
This collaboration of dental science and product design generated proven functional inputs infused with sculptural desire.
The Kurv experience extends beyond the brush to serve a new generation of users who value a minimalist lifestyle, subscription-based convenience and environmental responsibility as part of their daily routine.
